Ultimate Guide: Free Final Expense Training and Pointers To Ensure Success

Navigating the final expense insurance market can be challenging, especially for new agents. To help you succeed, we’ve put together a comprehensive training resource guide that covers everything you need to know. From understanding the basics to mastering advanced sales techniques, this guide will equip you with the knowledge and skills to thrive in this field.

Understanding Final Expense Insurance

Final expense insurance, also known as burial insurance, is designed to cover funeral expenses and other end-of-life costs. It’s typically aimed at seniors who want to ensure their loved ones aren’t burdened with these expenses.

  • Key Features:
  • Simplified Underwriting: Often requires no medical exam, making it easier for seniors to qualify.
  • Fixed Premiums: Premiums remain the same throughout the policyholder’s life.
  • Cash Benefits: Provides a lump sum that beneficiaries can use for any purpose.

Getting Started with Final Expense Sales

1. Learn the Product

Before you can sell final expense insurance effectively, you need to understand the product inside and out. Study the different types of policies, their benefits, and any limitations they may have.

2. Identify Your Target Market

Final expense insurance is primarily sold to seniors aged 50 and older. Understanding the needs and concerns of this demographic is crucial. Most are on fixed incomes and are concerned about leaving their families with financial burdens.

3. Develop a Sales Strategy

A successful sales strategy includes:

  • Building Trust: Seniors need to trust that you have their best interests at heart.
  • Educational Approach: Help clients understand why they need final expense insurance and how it can benefit their families.
  • Addressing Objections: Be prepared to answer questions and overcome common objections.

Advanced Sales Techniques

Face-to-Face vs. Telesales

  • Face-to-Face Sales: Offers the advantage of personal interaction and building trust quickly. However, it can be time-consuming and costly due to travel.
  • Telesales: More efficient and allows you to reach a larger number of prospects. Requires excellent phone communication skills to build rapport and trust.

Leveraging Technology

Using a CRM like Fex.life can streamline your sales process. Although Fex.life is often associated with telesales, it’s highly effective for face-to-face sales as well. Key features include:

  • Paper Trail Reduction: Keeps all client information organized and easily accessible.
  • Power Dialer: Helps manage appointments and follow-ups efficiently, saving time and improving productivity.

Overcoming Common Challenges

Objections and Concerns

  • Affordability: Seniors on fixed incomes may worry about the cost. Emphasize the affordability and value of the policy over time.
  • Trust Issues: Build credibility by being transparent and providing clear information about the policy terms.

Market Competition

The final expense market is competitive. Stay ahead by continuously improving your knowledge, using effective sales techniques, and leveraging technology to enhance your efficiency.

Continuous Learning and Improvement

Training Resources

  • Webinars and Online Courses: Many insurance organizations offer free or low-cost training resources online.
  • Mentorship Programs: Seek out experienced agents who can provide guidance and advice.
  • Industry Publications: Stay updated with the latest trends and best practices by reading industry-related articles and publications.


Success in final expense insurance sales requires a combination of product knowledge, sales skills, and the right tools. By utilizing resources like this training guide and integrating technology such as Fex.life CRM into your workflow, you can enhance your efficiency and effectiveness, ultimately leading to greater success in your career.